BNC Baby Smiles program

BNC Baby Smiles

Our rewards program is here!

Babynatureco members will enjoy earning Baby Smiles across our curated brands of mother and baby products.

Earn more Baby Smiles for different actions, and turn those Baby Smiles into awesome rewards!

Ways to Earn
Ways to Spend
Referrals - Baby Smiles Program
Referrals - Baby Smiles Program

So what are you waiting for?

Join today, because life is better with Baby Smiles!


Frequently Asked Questions - BNC Baby Smiles

How to join as a member; how many Baby Smiles do I have?

To check your balance, login to your account online to see your Baby Smiles, whenever you like. If you do not have an account with us, you may register an account with us here

When can I start earning Baby Smiles?

You’re eligible to begin earning Baby Smiles the moment you have an account with us. Simply login to our online store before you start to shop to earn Baby Smiles.

How do I earn Baby Smiles?

You will earn 1 Baby Smile for every SGD 1.00 you spend at our online store excluding tax.

Do Baby Smiles ever expire?

Yes, your Baby Smiles expire 12 months from the day they were earned. So, seize the moment!

When I return my purchase, what happens to the Baby Smiles I earned?

When you return your purchase, the Baby Smiles you earned from your purchase will be forfeited.

Can I still earn Baby Smiles when I used my Baby Smiles to pay for my purchase?

Baby Smiles are awarded based on amount payable (not including shipping charges, taxes if any) and cents are rounded down. Members can accumulate Baby Smiles on the payable amount after deduction of any member/promotional discounts, E-vouchers and store credits.

Can i use my Baby Smiles and discount code for purchase?

You are not able to redeem Baby Smiles in conjunction with any promotions or discounts. (i.e. promo codes are not stackable).

Please ensure to input the code before checking out for discount to be valid. No refunds will not be made for orders where discount codes are not entered at point of purchase. Customers must redeem at least 20 Baby Smiles, up to a maximum of 500 Baby Smiles per transaction.

Can I earn points on gift card purchases?

No, sorry! Gift cards are excluded from earning Baby Smiles.

Can I gift my Baby Smiles to someone else for use?

Sorry, Baby Smiles are non-transferable.

What happens if the price of the product is less than my Baby Smiles redemption?

You can still use your Baby Smiles reward, but any balance is forfeited. (eg. a $10 voucher when used on a $9.00 item, you will not receive a balance/credit of $1.00)

How to enjoy birthday special?

Make sure when you open an account with us, you click on "Save Date" button. Feel free to either save your own birthday or your child's birthday date.


If you have any queries pertaining to our Baby Smiles program, please feel free to contact us at